I have a confession to make: I only learned how to do the laundry last year, while vacationing in Canada and the US for a month with my fiancé (who was then just my boyfriend). I’ve always been the “pagplantsahin mo na ‘ko, ‘wag mo lang akong paglabahin” kind of girl, and it was one of the first things I told my fiancé about myself before we even got into a relationship, haha! (Well, I just wanted to let him know what he was getting into.)
Meanwhile, he’s used to doing his own laundry and ironing his own clothes because he grew up doing so in Vancouver. So when we needed to do our own laundry so our clothes would last us a whole month while vacationing in North America, he taught me just how easy it is—as long as you have a decent washing machine with dryer, haha! Even the one where you put in quarters will do. He had a good laugh about my lack of laundry skills at first, before proceeding to patiently teach me how to do it right.
Influential men from various fields take the stage at the first-ever Ariel Men #JuanWash Bash as Juan Washers who are proud to be part of the nationwide movement for gender equality at home.
In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. So yeah, my fiancé and I are totally not alone in this. In fact, my dad also used to do the laundry back when we lived in our old house in Manila (we have since moved to a condo, so getting our laundry done elsewhere became the better option).
Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted toward men. Its goal is straightforward and goes right into the heart of the matter: to get men to do their share of laundry duties. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives and moulds their children into understanding the equal role of men and women in doing household chores.
Isabel Oli Prats and Bianca Gonzalez-Intal (center), are flanked by their husbands, Juan Washers John Prats and JC Intal, at the first-ever Ariel Men #JuanWash Bash.
As arguably the first detergent brand to invite men to do their part of the housework, Ariel assembled a roster of celebrity #JuanWash ambassadors, including professional basketball player JC Intal, supported by his wife Bianca Gonzalez-Intal, as well as actor John Prats, supported by his wife Isabel Oli Prats.
Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario are also active #JuanWash supporters. These Juan Washers use Ariel Power Gel, which makes superior cleaning effortless so they can easily help out at home.
Anton Del Rosario
The #JuanWash campaign not only celebrated those men who have done their part in laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.
We’ve reached that point in our lives where selecting a good laundry detergent matters, and my fiancé and I are trying out the new Ariel Power Gel, an innovation in laundry cleaning that addresses major stains with its ultra-concentrated formula, allowing us to use less detergent for better results.
Ariel supposedly contains advanced nano-molecules that target specific hard-to-remove stain substances such as grease, mud, food stains like spinach and chocolate, and beverage liquid stains such as tea and coffee. Ariel is also supposed to be more cost efficient, as it’s in ultra-concentrated form, so it takes less Ariel detergent to do more effective cleaning in every wash.
The new Ariel Power Gel comes in two variants and scents: Sunrise Fresh (P10.75 for sachet, P149 for 900mL pouch, and P165 for 1000mL bottle) and Freshness of Downy Passion (P10.75 for sachet, P149 for 810ml pouch, and P165 for 900mL bottle).
To use the Ariel Power Gel sachet, apply a small amount of the detergent directly onto stains. Pour the rest of the detergent into the washing machine and proceed to wash as usual. For hand wash, the detergent will quickly dissolve in water. Agitate as usual to get the desired amount of suds.
To use the bottle variant, check the instructions on how much detergent you need and proceed to use the bottle cap to measure Ariel Power Gel. Typically, you’ll need around 45mL per 15-20 pieces of clothing or 65ml for bigger or dirtier loads. Apply a small amount of the detergent directly onto stains. Pour the rest of the detergent into the washing machine and proceed to wash as usual. For hand wash, use about 15mL per 5-7 pieces of clothing. The detergent will quickly dissolve in water. Agitate as usual to get the desired amount of suds.
A lot is reportedly in store for Ariel’s #JuanWash initiative, so gentlemen, go ahead and be part of the change by doing your share of the household chores. Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches: They earn points for freebies granted by Ariel and Metropole as a gift for supporting #JuanWash Fridays.
Ariel Power Gel is available in most hypermarkets and supermarkets nationwide.