Since I work for a brand that targets the youth, it’s about time I understood one of their most favorite mobile apps. Are we on the same boat? Here are the very basics.
Fun Stuff | By Trixie Reyna on May 1, 2016

snapchat

I have a confession to make: I only recently got on Snapchat (add me—trixiereyna). And, I’m still trying to get the hang of it. Another confession: I really don’t get it, but I know I have to—I have to at least try.

As a digital content creator who insists on keeping her content mostly photos and copy, it’s hard to accept that less and less people like to read. There was one point when people just wanted to click through photos and not read articles; apparently, now they’d rather just watch videos—clicking requires effort! And more and more, they want to view videos on the one screen they have with them at all times: their mobile devices.

So, I’m not surprised short-form videos are fast gaining popularity, as more mobile apps with this capability continue to rise. Apps like Snapchat obviously benefit from this growing habit—its subscriber base is now at 100 million globally! And until recently, I wasn’t even part of that. Are you?

Snapchat Infographics1

In the Philippines, Snapchat has already gained a solid following among the young ones with its unconventional approach to sharing on social: from quick (10-second) videos to cool filters. Snapchat usage is expected to increase further, similar to how Filipinos have quickly adapted to other popular social media apps, so if you aren’t on it yet, I suggest you read on and learn the basics. After all, with smartphone penetration at 55% and a record of holding the highest number of time spent on social media at 3.7 hours, according to the latest WeAreSocial January 2016 report, more customers will more likely follow suit.

It starts with downloading the app. It might take a while to get used to the interface of swiping left, right, up, down, but you’ll get the hang of it eventually. Just avoid that circle at the bottom if you don’t want to snap yourself or your location accidentally. Key things to know:

Snapchat Infographics2

*Stories are collections of Snaps (photos and quick videos) that play in chronological order. Friends can see your Stories on their feed for 24 hours.

For the latest, more advanced tips and tricks, check out this article. If you’re a newbie like me, let’s exchange tips as we go along!

Remember that, like all social media sites, use of Snapchat requires mobile data. And if you’re a Globe Prepaid customer, you’ll be glad to know Globe Telecom is the first to offer Snapchat as part of its enhanced GoSAKTO prepaid offers.

GoSAKTO is Globe Prepaid’s #1 promo that allows you to create personalized promos that precisely fit your call, SMS, and surfing needs. You can create over 200 million call, text, and app combos, which now include new mobile apps like Snapchat, Clash of Clans, YouTube, Wattpad, and Grab.

You can register to GoSAKTO in four steps. Just follow the given instructions to start creating your own promo, whether online at globe.com.ph/prepaid/promo/gosakto; through the Facebook App; or by dialing *143#. 


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