These days, more and more people are leaving their full-time jobs to start their own business. Heck, that’s why I left my high-paying full-time job as editor-in-chief of a lifestyle website to manage my own website, content, and sales. I have no regrets.
It doesn’t hurt that more and more individuals my age and younger are doing the same thing. Just look at international model and Asia’s Next Top Model Season 3 host Georgina Wilson, who has a double major in Finance and Accounting from the University of Sydney and who has a business with fellow entrepreneurs and friends Bea Soriano, Eric Dee, and Martine Cajucom called Sunnies Studios, Inc., now one of the country’s most popular eyewear brands.
Since its launch in 2013, Sunnies has beefed up its mainstream presence as evident in its vibrant ads on major billboard sites and online platforms. With chic eyewear as the focus of their business, Georgina, Bea, Eric, and Martine set out to build a brand that resonated with today’s generation.
Sunnies houses on-trend and vintage-inspired unisex sunglasses, with 30 outlets now rolled out across the country. Georgina shared, “We pursued building Sunnies not entirely knowing the challenges that lie ahead but knowing that we would always work on them together. That’s why it is also good that the four of us decided to do this together because we complement each other’s ideas and vision for the brand.”
From choosing the sunglass designs to making the shop posters and heavy lifting stocks to the trunks of their cars, all of them are very hands-on. Doing business with friends also made it easier for them to divide work based on their areas of strength. Georgina was in charge of marketing, Martine became creative director, Eric handled finance, and Bea was on top of operations. As they performed their roles, one of the things that became clear to all four was that, in business, you have to act fast to seize windows of opportunity. With this key insight, they tooled themselves and their outlets to operate in a flash.
One of the best moments that showcased the go-getter attitude of the Sunnies Studios partners is last year’s Labor Day promotion. With only one day lead time, the partners decided to have a Buy 1 Get 1 offer for the first store hour of May 1st in all their outlets nationwide. To pull it off, Eric created a chat group on a mobile app to get everyone on board in no time. With the help of social media promotions, people were already lining up in Sunnies shops even before they opened the next day.
Instances like this underscore the primary need for a reliable connection. Staying in touch even while mobile lets entrepreneurs like the Sunnies team run their operations wherever they are. As Eric Dee said, “We make sure our outlets have internet access and that we are all equipped with mobile data for instant internet connection anytime, anywhere. That’s why we subscribe to a Globe myBusiness Postpaid Plan, which allows us to mobilize our teams through texts, calls, and data whenever a big opportunity such as the Labor Day promo comes along.”
Alongside Globe myBusiness’ innovative customizable postpaid plans, the small and medium enterprise arm of Globe also offers a portfolio of solutions that are made for entrepreneurs. Globe myBusiness solutions are created to maximize profits through services like mobile point-of-sales solution Globe Charge, boost efficiency with vehicle trackers and CCTVs for asset management, and aid in additional business advertisements through Large Format Displays (LFD).
To know more about Globe myBusiness products, visit mybusiness.globe.com.ph.