I’ve loved churros since I was a kid, and I always make it a point to order some for dessert whenever I dine in a Spanish restaurant. In recent years, churros (Spanish fried dough pastry) have become a staple snacktime treat among Filipinos. A plethora of kiosks have popped up offering the deep-fried goodness in numerous malls nationwide. Churreria La Lola may be one of the buzzy brands, but they sure offer great churros con chocolate.
Since opening their first branch in Powerplant Mall in December 2014, Churreria La Lola now has 17 branches all over the Philippines—including one in Iloilo City, thank God! It’s my little piece of home, as I always say whenever I talk about the Iloilo branch.
The company wanted to return the love to their customers by creating a RUSH-powered loyalty program. RUSH is Globe Telecom’s customizable digital platform that allows businesses to easily build, track, and manage their own customer loyalty program. RUSH’s digital solutions help businesses to conveniently develop and deploy a custom-branded mobile app in as fast as 10 days.
With their own custom-branded RUSH-powered app, Churreria La Lola rewards regulars with exclusive perks and discounts. The app’s flexible reward system features a list of some of La Lola’s well-loved items that are up for grabs in exchange for stamps collected during visits and transactions.
To support their existing marketing efforts, RUSH’s built-in engagement tools allow La Lola to conveniently connect with their customers through SMS, emails, and in-app notifications. This way, customers are always in the loop for updates, promotions, or activities. Fans can also share their appreciation and extend suggestions through RUSH’s feedback system.
The RUSH partnership allows La Lola to create a more intelligent customer relationship management strategy through an analytics dashboard. This dashboards feeds La Lola with actionable data and insights about the buying patterns of their customers, best-selling products, and most visited branches in order to make decisions that put customers best interests forward.
To know more about how RUSH can help your business, you may visit rush.ph.