Are you one of the many who simply must try restaurants that Anthony Bourdain visits and labels as his favorite—and feels kilig that he loves Filipino food and Jollibee? Wouldn’t it be awesome to have a knack for sniffing out the best food to try—and to be on the receiving end of his highly coveted nod of approval?
Burger Joint, Bourdain’s fave in NYC
I remember our last trip to New York, when we walked around Manhattan, trying to locate Burger Joint, the speakeasy-type burger spot that’s famous for being Bourdain’s favorite in the city. We had a hard time locating the hotel (it’s Le Parker Meridien), and when we finally got there after a long walk, we also had to ask around for the “secret” entrance to the Burger Joint. It was a fun (albeit tiring) experience, and the burgers are TDF (albeit kinda pricey). It seems everything this guy touches turns to culinary gold.
My cheeseburger at Burger Joint
Imagine my envy when some lucky attendees of the World Street Food Congress 2017, in partnership with Globe myBusiness, had the privilege of an audience with Bourdain. The event successfully brought together the best in street food from all over the world in one spot for connoisseurs and foodies to savor. The congress also attracted top names and talents in the food industry, who shared their advice and tips on how to be the best in the business to aspiring food entrepreneurs through the World Street Food Congress Dialogues—and the keynote speaker happened to be Anthony Bourdain.
(Left) World Street Food Congress Creator and Curator and Makansutra Founder KF See Toh and (second from right) WSFC 2017 Keynote Speaker and renowned Chef Anthony Bourdain with (seated) Globe Director for Video Content Kat Ramnani, Globe myBusiness VP and Segment Marketing Head Debbie Obias, (standing) Globe Studios Director Quark Henares, and Globe myBusiness Digital Marketing Manager Raisa Ver.
Good thing Globe shared with me Bourdain’s life and culinary secrets that he revealed to the audience, which you may also want to consider when establishing your food business:
1. Ask: Is it delicious? And are there locals eating it? According to Bourdain, these two are always good indicators that a certain food is loved and trusted by people who live in the neighborhood. So make sure to include a local favorite in your menu and watch people keep coming back for it.
2. Utilize classics. Food that stand the test of time are those that are good; those that people come back to year after year; and those which become the default “go-to” food that people crave. Quality proves itself over time with consistency, and that’s why nothing beats anyone’s “lola’s secret recipe.”
3. Figure out what you do well and what you’re uniquely good at in your area. Whether it’s a local dessert or a delicacy, many food businesses have thrived by owning a certain dish in the area and honing it to perfection. Find your niche and be the best at it, even just locally.
4. Be always on time. “Showing up on time is showing respect to the people you deal with,” said Bourdain of his ultimate life lesson. Filipinos are notorious for “Filipino Time,” so break that mold and earn the trust and respect of your customers and partners by showing up on time.
With these tips in mind, you are now ready to take on your personal challenge of becoming the food entrepreneur you’ve always wanted to be.
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