Enjoy up to 50% off your favorite makeup brands for the whole month of October! PLUS: IG PROMO ALERT!
Beauty | Featured | By Trixie Reyna on October 1, 2015
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It’s the last quarter of 2015, can you believe it? In less than three months (two months and 24 days, in fact), we’ll be celebrating Christmas! By now, not only are you supposed to be shopping for presents (makeup is always a great gift for the ladies!), you should also be stocking up on holiday makeup essentials for all the parties and gatherings I’m sure you will be attending starting this month. And don’t forget, this month ends with Halloween, another occasion that calls for LOADS of makeup! (UPDATED on Oct. 9, 2015: Read on to the bottom of the post for an Instagram promo!)

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So from October 1 to 31, 2015, make sure to take advantage of the SM Beauty Sale and dig into the widest range of cosmetics from your favorite brands like L’Oreal, Maybelline, Max Factor, CoverGirl, Revlon, BYS, NYX, Elf, and more! Enjoy up to 50% discount on the latest eye makeup, free eye makeovers, and fabulous freebies.

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By the way, it’s also National Eyebrow Day tomorrow, October 2, so check out select SM stores for free brow workshops and grooming sessions!

Yes, it’s all about eyes, which is what SM Beauty is highlighting for the whole month of October, with the campaign “All Eyes On You,” which was launched last September 29 at SM Makati, hosted by beauty expert, makeup artist, and author Bianca Valerio. The campaign highlights four key makeup trends that accentuate the eyes, all perfect for your upcoming holiday festivities.

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Artist Valerie Chua (right) gives a workshop on complementing eye colors and what you can mix and match. For instance, pairing red and green will scream Christmas, but tweaking your red to become magenta will go well with green; tweaking your green to become turquoise will contrast nicely with red.

View the gallery for this year’s eye makeup trends that shake up the basics. Click the first thumbnail to enlarge the image, read the tip in the caption, and launch the rest of the slideshow.

The looks above were created by celebrity makeup artist Xeng Zulueta, which she recreated for us during a live demo at the event, featuring celebrity muses Ryza Cenon and Mari Jasmine.

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Xeng Zulueta (left) did the Shadow Play look on Ryza Cenon (center).

View the gallery below for some of the makeup products you’ll find in SM Beauty, which you can use to recreate the makeup looks above. Click the first thumbnail to launch the slideshow and see the prices (you know the drill).

Instagram promo: Ten (10) people with the best eye transformation will win P5,000 worth of SM Beauty GCs. All you have to do is upload a before and after collage, tag @SMbeautyPh and include the hashtags #SMAllEyesOnYou and #SMEyeTransformed.

For more details, visit thesmstore.com.

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