Did you miss Elizabeth Arden? It’s back in the country, and this time we get the best of what this global beauty brand has to offer.
Beauty | By Trixie Reyna on October 2, 2017

The first adult perfume I ever owned is Sunflowers by Elizabeth Arden. It was a pasalubong from my mom after one of her office trips to Hong Kong. I never forgot that scent. As a freshman in high school, I felt so grown up wearing luxury perfume instead of baby cologne. And yes, I didn’t join the Elizabeth Arden Green Tea scent bandwagon; I was proud that I wore something not similar to what the rest of the girls at school had on.

Sunflowers scent

So yes, every time I see Elizabeth Arden in Duty Free counters when I travel, I feel a rush of nostalgia. While I have owned countless luxury perfumes since (thanks to my job), Sunflowers will always hold a special place in my heart.

Red door EA

You’ll probably be surprised that that’s as far as my history with the brand has gone, until now. A friend sent me a luxurious-looking golden tube of lipstick from Elizabeth Arden last year, but it was only when the brand’s iconic Red Door opened in Shangri-La Plaza Mall recently that I was fully introduced to the brand and its many skincare wonders. The Iconic Red Door is ready to empower Filipinas the Elizabeth Arden way.

Elizabeth Arden store

Elizabeth Arden at Shangri-La Plaza Mall, 3F

Since Elizabeth Arden opened the first iconic Red Door Salon on Fifth Avenue in New York City in 1910, she has left a mark on the American beauty experience. From New York, the Elizabeth Arden skincare, makeup, fragrance, and Red Door Spa experiences are now loved by women across the globe.

Sunflower scents

 You can get all the Elizabeth Arden scents you love here, including my favorite Sunflowers

Elizabeth Arden starter set

I’m currently road-testing this super nifty Ceramide Lift & Firm Youth Restoring Solutions Starter Set—perfect for travels!

At Elizabeth Arden stores around Manila, we can now enjoy a wider range of not just scents from the brand, but also its amazing skincare lines—load up on their anti-aging products!—and the pretty colors of its makeup collections. You can even treat yourself to some Elizabeth Arden signature pampering, especially at their Trinoma store! I tried their Red Door Detoxifying Oxygen face mist at the Shang store; it was sort of airbrushed onto my face, and I really enjoyed the instant glow I got after. It’s so relaxing and refreshing, too! Then I patted on some of the Prevage anti-aging antioxidant infusion essence to supplement the effect.

Elizabeth Arden face mist

Red Door Detoxifying Oxygen face mist

Elizabeth Arden prevage

Prevage anti-aging antioxidant infusion essence

The Elizabeth Arden woman is supposedly someone who takes her beauty regimen seriously, values efficiency and efficacy, and flaunts her femininity. Reese Witherspoon is now their “storyteller-in-chief,” who exemplifies many of the values and characteristics of their founder. To bring Elizabeth Arden’s spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden,’ a present-day fictional character who provides a first person lens into the brand today. Reese continues this narrative and curates the brand’s digital presence and communications.

Elizabeth Arden has stores at Trinoma Mall, Shangri-La Plaza Mall, Eastwood Mall, and Alabang Town Center.


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